This course applies rhetorical principles to business and organizational communications. Students learn to analyze audience levels and needs and use media--letters, memos, reports and electronic forms--appropriate to the importance of the communication and standards of individual businesses. The reading portion of the class requires the students to research thoroughly an industry through newspapers, periodicals, financial reports and World Wide Web resources. The course culminates in a final, consultant-style report in which students provide a plan to position their internship business or organization as the market leader of its industry. This correspondence course is open only to Management Fellows during their internship semesters. May not be taken Pass/Fail.
| Distribution Area | Prerequisites | Credits |
|---|---|---|
| 1 course |